With so many opinions and conversations happening online, it can be really easy to get lost in the noise. As a leader who is looking to establish your voice and credibility, the last thing you want to do is get overlooked. In order to stand out as an expert and reputable resource, consider taking these steps to launch your brand.
1. Polish your appearance
First impressions are notoriously lasting impressions. When it comes to the internet, the way people judge you (initially) is by the way you look. Think of what you'd like to look like presenting your best self. Once you have that picture in your head, do your best to align your appearance with that vision. It could be a matter of getting your clothes tailored or dropping a few pounds. You might want to find a great makeup artist to give you a more polished look. Don't wait until everything is perfect before you launch your brand. Work towards what you really want. You don't need to start with perfection. It's just important to remember to work towards polishing your appearance. Even though looks aren't everything, they do matter.
2. Befriend common leaders within the field
If you're in the self-development field, you'll want to start following people like Tony Robbins. If you're really into marketing and would like to have conversations in the marketing field, look into following influencers like Seth Godin. When you align yourself with these people, it makes you look more credible and knowledgeable. It doesn't matter what industry you're in. The rule still applies that it's all about who you know.
3. Purchase your online real estate
It doesn't make any sense to try and establish yourself as an online presence and not maintain a hub. Maintaining your own website is like maintaining a home people will want to come visit. Sure, you can rent a space, but you can really customize it and make it your own when you buy. Buy your domain names, web hosting and web development packages. Find a great graphic designer and turn your domain space into your happy online home.
4. Consistently contribute
Once you've set up your online website and have created social media channels, it's time to consistently contribute. Consider writing a blog once or twice a week on relevant topics. Share these blog posts across all of your social media platforms. If you love being in front of the camera, start a YouTube channel and record videos sharing important information. As long as you consistently share your voice and expertise on various platforms, you will build a following. If you're inconsistent, it'll be harder for people to take you seriously.
All of these components play a role in building your online brand and presence. It's vital to remember that your success may not happen overnight. It might take a few years to achieve the real momentum you might be looking for. However, with consistency, creativity and a great message, your voice will attract the right following.