If you have a new business, the immediate need of your business is to get the customers into your store, even before they make the very first purchase. The impression that they carry the first time goes a long way in deciding the business relation. For the small businesses, the repeat customers are the backbone of the business growth. They are also the best advertisers a business may expect. The first shopping experience, good or bad, is bound to reach a large number of potential customers through word of mouth. It is thus necessary to keep in mind that you do not lose on this precious opportunity of impressing them.
Wondering what does it demands to ensure a great first impression on the customer?? Here are a few tips:
Attendant And Well Behaved Employees:
Your team is the face representative of your business. A well groomed employee starts on a positive shopping experience as soon as the buyer enters the store. His appearance and the behavior will reflect directly on what your priorities are in a business. The employees must understand that customer service is right on the top of your list. They must be patient enough to deal with all sorts of customers. When your store reputation is being discussed, the customer service is guaranteed to lead the conversation.
Provide A Genuine Assistance:
Honesty is the best policy in this regard as well. For a customer confused between two different products, your assistance can be valuable. Try to guide him towards the best choice as per his needs, rather than suggesting the expensive one. If he is able to appreciate that, you may have won another long term customer right then. If your store cannot serve his needs, humbly accept the fact. This will save the time for both of you. Take another big leap to help the buyer locate the right store if you can. He may move out without a purchase, but definitely not without an impression.
Always Make Yourself Available:
Most of the customers prefer making a choice without being followed. While it is a good idea to offer assistance, do not feel offended if the customer declines that. Most probably he will. This is practically benefitting to both the attendant and the attendee, as both are free on their own. However, the tricky part comes right after that. The same customer may need your assistance at a later point of time. Are you available then?? Ensure that this is acknowledged. That might be your selling chance. Any business must be able to accommodate the in store customers at all times. If the buyer numbers is growing rapidly, there may be a need to employee more staff. At all costs, ensure the employee presence just in case needed.
Greet Customers With A Warm Tone:
Smiling and greeting the customers enthusiastically is the first tip to any business seeking a long term growth. A few of them move out with their specific purchases, while a few simply leave without buying. In both the cases, you owe a token of thanks to them, either for their visit or their purchase. Realize this for maintaining a strong business relation.
If possible, try to break out a conversation with the potential customers, and understand what they look forward to, while they shop. The next time they move in, greet them with their names, which is sure to impress them. They will feel honored.
Organized And Clutter-free Store:
The appearance of your store will indirectly reflect on the way you manage your business. Keep it organized and neat at all times. The outside appearance must be compelling to attract the first time visitors.
Simmon is a passionate blogger and social media addict. He is associated with GlobalServe.com.cy that offers Globalserve BVI services in Cyprus.